What we belive
By combining scientific data from multiple sources and presenting it in an
easy-to-understand
format, we
are building the first-ever scalable solution for Europe’s 500 million personal care
consumers.
The market penetration of some cosmetic products, like deodorants and shampoos, is near
100%.
Our goal is to make the industry completely transparent, so that you as a customer know what
your products
contain and what they actually do for your skin and health. To change a whole industry, you need
both time and
patience, combined with hard work. This is something that we at Skinfo work with on a daily
basis, pushing the industry forward, step by step.
While many
people wear no makeup or use no hair styling products, nearly everyone has some form of
skincare product, even if it’s just a bottle of lotion or a tube of sunscreen.
How we do it
Skinfo translates ingredients in cosmetic and skincare products with scientific
facts to
help more
people choose, avoid or discover products based on their ingredients. We have
simplified
complex
data and translated information into more understandable language to increase consumers'
knowledge and
understanding.
Our database contains over 30,000 ingredients with information about their purpose,
function
and
possible health effects. The information is based on data from authorities and
regulations and scientific studies.
Delivering impact throught transparency
Who we are
Skinfo was founded in 2019 and is an independent actor working to increase product
transparency in
the cosmetics industry. We’re are a team with experience in data analytics, software
development and
scientific research.
We operate from Stockholm, Sweden.
We're part of Sting Accelerate 2020. Sting is the leading ecosystem in the Nordics for
startups
with
high growth potential.
